AI answers change a lot. Ask the same question twice and you may get a different set of brands and citations. That’s why it’s a mistake to treat prompts like “keywords” and monitor their “positions.” Instead, group 20–30 prompts that share the same intent and look for patterns: which sources get cited most, which competitors keep appearing next to you, and whether what AI models say about your brand or product is still accurate. Custom prompts are already included in every Lite+ and above Ahrefs plan. Each check runs your prompt across ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode, Copilot, and Claude, daily, weekly, or monthly, for the locations you choose. Start small. A few dozen prompts on the topics that actually make you money will teach you more than a thousand prompts you never look at. Track what people are asking about your brand: https://lnkd.in/gGWDNB_g
Not enough history yet to show a trend.