OneSignal

2026 State of Customer Engagement Report

Is AI filtering killing your mobile engagement strategy? 👀 If you're sending messages to your customers or users, the rules have changed. AI is now deciding what users actually see — and most teams aren't ready for it. We surveyed 500+ marketers and analyzed benchmarks from 200,000+ apps to put together The State of Customer Engagement 2026. It's packed with the data and playbook you need to stay ahead

Engagement over time

Not enough history yet to show a trend.