Sanoma Advertising Finland

A year away from market launch, gaming operators see potential in Finland

A year from now, Finland will launch its reformed gaming system, and the interest operators are showing in the market exceeds expectations. At SBC Summit in Malta, hot topics included media inventory and the final interpretations of the gaming legislation. ”A panel in Malta identified Finland as one of the most significant market openings in sight at the moment,” says Sanoma’s Client Partner Janne Lappalainen, who attended SBC Summit together with Client Partner Antti Jalonen.