Sportradar

The highest-performing World Cup campaigns weren't necessarily the biggest.

The highest-performing World Cup campaigns weren't necessarily the biggest. We analysed our campaigns that ran during the 2026 FIFA World Cup and found a consistent pattern: brands that aligned creative with live match moments consistently outperformed more static approaches. Using attention measurement from Lumen and effectiveness data from Lucid, our latest report explores what drove performance and what marketers can take into the new football season. See the findings.