SceneEats

Scene Eats

@SceneEats #EatsAd: Burgers and ice cream are a winning combination, and that's not just us speaking, that's science. (Sort of.) Chemically speaking, there's just something about freezing your mouth with flavour after the most indulgent, triple-decked, over-cheesed burger that makes it all worth it. Add chocolate into the mix, and you're golden. With this trade secret, Willy’s, the Egyptian homegrown burger brand that loves the retro aesthetics of the American diner age as much as we do, has gone into chocolate diplomacy. Offers were made, recipes were exchanged, and now Willy's has secured what they call an 'official strategic collaboration' with Ferrero, that Italian confectionary giant behind the most recognizable chocolate hazelnut spread in the world: Nutella. Of course, this official collaboration marks a major milestone not just for Willy's but for the burgeoning scene of Egyptian local brands. But it also marks Ferrero and Nutella’s first official collaboration with a local brand in the Middle East and North Africa region. A win-win for both, if you ask us. As part of this delectable collaboration, Willy’s is introducing a special ice cream with Nutella creation, prepared using an official (i.e., top secret) Nutella-Ferrero recipe. And to celebrate the beginning of this great new era, Willy’s is launching a new ice cream with Nutella with a special introductory offer: purchase a combo meal, and get the Ice Cream with Nutella for just EGP 1 extra. As most things tend to be, the offer will only be available for a limited time—though something tells us there's going to be more Willy's-Nutella state-making diplomacy on the way.