most skincare routines do not fall apart because people are lazy. they fall apart because the plan is unclear. 💧 it can have popular products, beautiful packaging, and a long list of steps — but if the order is unclear, it becomes another shelf full of maybes. Lovi starts from the opposite direction. it asks about your skin type, morning pace, and current shelf, then turns the answers into a routine map: what belongs in the morning, what belongs at night, what should stay simple, and what your next product should actually do. that is the kind of personalization that matters — not a routine with your name on it, but a routine that actually fits your life and points at softness, glow, everyday consistency. get the plan first, then shop with purpose.
Not enough history yet to show a trend.