Sarah Whitfield

At 48, her little hobby pays the mortgage now

She's 48. She'd never sold anything in her life. Last fall two neighbors asked her to make their gift baskets and paid $75 each. By Christmas her "little hobby" was paying the bills. No shop. No inventory. No experience. A wicker basket, $30 of supplies and a kitchen table after 8 p.m. We asked her to show us exactly how: the first basket, the first customer, the 8-week numbers she kept in a notes app. See the full method here 👇

Engagement over time

Not enough history yet to show a trend.