Google for Business India

Quick commerce isn't just getting faster. It's getting bigger. Much bigger. 🚀

Quick commerce isn't just getting faster. It's getting bigger. Much bigger. 🚀 India's quick commerce market is set to grow from ~$13B (FY26) to $90B by FY31. That's 100M+ monthly transacting users, and festive sales are already projected to grow 110% YoY. Created in partnership with Redseer Strategy Consultants, the Think Quick Commerce report shows that growth won't come from speed alone. 🏙️ Metros: Quick commerce's share of retail spend goes from ~6% to 20–23%, primarily driven by grocery penetration, with a shift from top-up orders to planned household baskets. 🛍️ Growth of Non-grocery categories in metro: a ~$3B pool becomes $21–27B, across beauty, home essentials and electronics. 🌏 Non-metros: 55–60M monthly users come from 300+ cities. 95%+ of non-users already know quick commerce. The barrier isn’t awareness. It’s trust and value. The takeaway for marketers: there is no single quick commerce playbook anymore. Winners will meet shoppers where they research, validate and decide. That means Search, video and Creator-led content, connected to fast local fulfilment. 👉 Full report in the comments. #QuickCommerce #ThinkCommerce #IndustryInsights #MarketingReports #GoogleForBusiness #MarketingPlaybook