Most Americans have never used a truly sharp knife. They think sawing at a tomato is just what cooking feels like. Then they sharpen one properly — and the blade drops through the skin under its own weight. That's why our support line keeps taking calls from people ordering a second, a third, a fifth. One for mom. One for the brother. One for the kid who just moved out. Thirty seconds a knife. It works on the cheap old ones that haven't been touched in years. We ordered far too many and the warehouse is full, so the whole lot is 60% off + free shipping, limited time. It's live on the site now.
Not enough history yet to show a trend.