NielsenIQ

Diwali Delivers 1.5X More E-Commerce Impact

India’s e-commerce growth isn’t just scaling - it’s peaking during festive moments 🚀 Diwali drives E-commerce growth engine - 1.5X impact vs. other sale events. Higher orders and higher units power the surge.  Festive unlocks the biggest value opportunity in e-commerce. This trend is across ecommerce, to know more about your category read the report.