A year ago her card got declined for $143 of groceries. This month her "side project" is paying the mortgage. No shop. No inventory. No experience. Just a wicker basket, $30 of supplies and a kitchen table after 8 p.m. We sat down with Jenna, 36, a dental receptionist from San Diego, California, and asked her to show us exactly how it happened — the first basket, the first customer, the 8-week numbers she kept in a notes app. Read her story here 👇
Not enough history yet to show a trend.