Kantar ads on LinkedIn

Before you approve your festive content brief, ask yourself one question: Will your campaign build your brand, or simply add to the noise? Our latest Festive Flair reveals what separates the winners from the wasted spend: 🔹 Only 1 in 5 festive assets builds meaningful distinctiveness. 🔹 Consumers still invest in long-form, emotional storytelling when it feels authentic. 🔹 The best festive campaigns create real-world connection, not just in-feed engagement. The biggest lesson? Great execution can't fix a weak idea. Discover how winning brands connect content, creators and media through one powerful creative platform that cuts through festive clutter.