Mark Bruso has run 1 ad on LinkedIn that Ad Repository users have come across, first spotted on 14 Oct 2026 and most recently on 14 Oct 2026. 100% of the creatives are text-only ads. They were seen most in India.
Salesforce Solution Architect vs. Salesforce Technical Architect
One thing I've noticed during my recent job search is that many postings labeled "Salesforce Solution Architect" are actually seeking what I would consider a Salesforce Technical Architect. There's certainly overlap between the roles, but the distinction matters for hiring managers, recruiters, and candidates trying to find the right fit.
Salesforce Solution Architect
- Translates business strategy and operational goals into Salesforce solutions.
- Leads discovery workshops, requirements gathering, and stakeholder alignment.
- Designs business processes, governance models, and user experiences.
- Relies on a strong background in declarative customization skills, including Lightning App Builder, Mobile Apps, and Flow.
- Focuses on adoption, scalability, maintainability, and business outcomes.
- Serves as the bridge between business stakeholders and delivery teams.
Salesforce Technical Architect
- Defines how solutions are implemented from a technical perspective.
- Makes decisions around Apex, LWC, integrations, APIs, DevOps, and platform limits.
- Establishes coding standards, technical frameworks, and architecture patterns.
- Evaluates declarative versus programmatic tradeoffs and manages technical risk.
- Ensures performance, scalability, security, and maintainability at the platform level.
The distinction isn't about one role being "higher" than the other. Both are critical, and both require strong leadership and communication skills.
In my own career, I've primarily operated on the Solution Architecture side. I've spent much of my time leading discovery, facilitating executive conversations, defining business processes, designing scalable data and security models, guiding governance decisions, and helping organizations get the most from their Salesforce investments. My approach has always been declarative-first whenever practical before introducing custom development.
The challenge is that many job descriptions blend these roles. A posting may be titled "Solution Architect" but emphasize deep Apex, LWC, DevOps, and hands-on engineering leadership. That's perfectly valid if that's what the organization needs. Clearer role definitions simply help everyone find the best fit faster.
Curious how others in the Salesforce ecosystem view this distinction. Are the roles becoming more blended, or do you still see a meaningful separation between Solution and Technical Architecture?
#Salesforce #SolutionArchitect #TechnicalArchitect #SalesforceConsulting #SalesforceCareers #CRM #Architecture #Agentforce