Ad RepositoryBrowse ads

vs. Google Ads Transparency Center

A Google Ads Transparency Center alternative that isn't Google-only

Google's Ads Transparency Center does one thing well: you put in an advertiser and it shows you their ads across Search, Display, and YouTube, going back a while. What it won't do is tell you how those ads compare, or let you search by the ad copy itself instead of an advertiser you already know — and it obviously stops at Google's own inventory. Ad Repository indexes the same four Google surfaces (plus Shopping) alongside Facebook and X, and every ad's numbers get tracked over time instead of shown once and forgotten.

FeatureGoogle Ads Transparency CenterAd Repository
CostFreeFree
Account neededNoNo
PlatformsGoogle Search, Display, YouTube, GmailFacebook, X (Twitter), Google Search, Google Display, Google Shopping, YouTube, Bing, Amazon, TikTok, Reddit, Pinterest, LinkedIn
Search by keyword, not just advertiserNoYes
Engagement historyNot shownYes, tracked per ad

Frequently asked questions

Is this a replacement for the Transparency Center?+

For confirming exactly what a specific advertiser has disclosed running on Google, no — that's still the authoritative source. We're better for open-ended research where you're starting from a keyword or a niche, not a name.

Can I see who's bidding on a particular search term?+

Search the term under Google Search or Shopping and you'll see collected ad copy that mentions it, along with who's running it.

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