Case studies

A new one every week, backed by real ads and advertiser stats from the archive.

ElevenLabs Is A/B-Testing Four Products Across Ten Countries at Once

Unlike the one-day ad blitzes this series usually covers, ElevenLabs is running a sustained, weeks-long Instagram campaign: four different product pitches, a heavy social-proof playbook, and localized copy that doesn't always land in the country it was written for.

8 Oct 2026

One Shopee Funnel, Ten Pinterest Personas: A Brazilian Affiliate Playbook

At least eight different Pinterest accounts — each with its own name and posting style — funnel clicks to the same Shopee Brazil affiliate link. Real product-demo videos sit next to keyword-stuffed lookbook images with nothing to do with what's being sold. Here's the creative and strategy behind it.

28 Sept 2026

644 Video Ads in 20 Hours: A Dropshipping Store's Catalog-Wide Ad Blitz

One Facebook page published 644 video ads for a French-targeted dropshipping store in a single 20.5-hour window — bags, watches, and jewelry all wrapped in the same urgency script. Here's what the volume, timing, and copy reveal about how dropshipping brands actually test creative.

21 Sept 2026

MercadoLivre's Google Search Ad Blitz: 8,389 Ads in One Week

MercadoLivre bought 8,389 Google Search ads in a single week, one for nearly every product in its catalog. Here's what a marketplace's long-tail keyword strategy looks like at scale.

17 Sept 2026